What is the Kids' Directory?
The Kids' Directory Charlotte is a Full Color monthly Family Resource Guide. The philosophy of Kids’ Directory is simple: fast answers for busy parents and advertising results for our clients. Why this approach? Simple! Life is busy and parents want their information quickly! Advertisers want their messages to be effective! The Kids’ Directory blends these two ideals together to provide a cost-effective, highly targeted option for today’s advertiser.
Why advertise in the Kids' Directory?
Most Importantly: Your Ad Gets Noticed!
When parents and grandparents pick up the Kids' Directory, they are reading about your business! They are not reading an article on the same page, and leaving us to hope that they notice your ad! Our readers won't get lost looking for your advertisement. Because we are A SHOPPING, PRODUCT AND RESOURCE GUIDE, not an article-based entertainment publication or craft-project newspaper, your product, event or service is the focus of their attention while reading the Kids' Directory!
Shop and compare: the Charlotte Kids' Directory provides the most comprehensive mix of mediums to promote your business in the Charlotte Metro Area! Our monthly guide is picked up by people who choose it, keep it and USE it every single month!
All ads in the Kids' Directory Charlotte are in Full Color at no extra charge. Independent research confirms it. Color increases reader attention span by up to 82%. Decision making improves by 70%. Reader retention increases by 78%. Get readers' attention and get your message out!
The Kids' Directory Charlotte provides attention-grabbing Color ads printed on magazine-quality, glossy paper - Not Newsprint! Our experienced graphics designers can create an ad for you that will attract new customers.
High Ad Visibility
We are advertisement driven: your ad will not compete with articles for attention, and our readers are interested in learning about what you have to offer. Moms and Dads love it because it's easy to find, designed to be a quick read and it's always FREE!!!
For over 25 years and in over 100 cities across the country, the Kids Directory has proven itself as the premier family resource guide, an established track record you can depend on. The Kids' Directory Charlotte is locally-owned and locally-published, providing quality service from ad concept to print and beyond. We want to build a long-term, mutually beneficial relationship with you - your success is our success!
Sized to keep!
The convenient digest size of our publication encourages the customer to slip it in their purse or bag, take it home, and keep it to use over and over.
Free Internet Listing
Your print ad is displayed free on our web site with links to YOUR website!
The Kids' Directory Charlotte is priced to fit every advertising budget. We'll help you find the advertising plan that's right for your business. For less than you would pay for black and white advertising, you'll be reaching your exact market in Full Color.
Distribution. . . It All Starts Here
It’s the distribution that counts! We put your business in front of Charlotte area families by placing our Kids' Directories strategically, where parents will find and read them. To verify accuracy of distribution, we personally distribute the directories each month to OVER 1,200 locations
that target your active buyers month after month. We publish over 324,000 copies annually. Click here for our distribution locations.
Hassle-Free! We are here to help!
Our professional graphic artist will design a custom ad for you to meet your needs for a nominal fee. We offer incredible quality print prodution, with professional artwork. Do you offer a seasonal product or service? Need to update your ad for a special event or sales promotion? No problem, you can update the content and look of your ad for only $10-$30.
Who Reads the Kids Directory?
Our readers are Active & Educated Parents of Growing Families. The majority of readers of regional family magazines are college-educated women age 30-40, with buying power for themselves and their families.
- 89% are female.
- 69% are between the ages of 25 and 44.
- 55% are college graduates or post-graduates; add'l 24% have some college
- 46% have children age 10 and up.
- 44% have children between ages 5 and 9 years old.
- 41% have children under 5 years of age.
- 34% use child care.
- 77% are the primary shoppers for their children.
- 74% are the primary shoppers for their home.
- 43% are employed outside of the home.
- 27% subscribe to the daily or weekly newspaper.
National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.
Here are some Advertising Tips to Remember…
- Advertising is Essential to Survival and Growth
People do not know about you until you get the word out!
- People Skim
Make sure your ad is attractive and bright. People remember bright, attractive and cute pictures, as well as catchy logos.
- Markets Change
Your market is constantly growing and changing as people move in and out of communities, gain wealth, and increase their family size. When you stop advertising you miss new opportunities.
- People Forget Fast
We are all buried under mass media, messages, paperwork, and emails. You have to keep your name in front of people or they will forget you.
- Continued Advertising Strengthens Your Identity
Consistent advertising gets you REPEAT BUSINESS and REFERRALS.
- With so much competition out there, even happy customers stray.
Seeing your name and logo over and over again reminds people of the good experiences they have had with you. You want them to remember you when someone asks them, "Hey, do you know a good....."
In business you HAVE to advertise.
Let the Kids' Directory Charlotte get you the
most impact for your advertising dollar.
For rates, call (980) 254-7888
Click here to request our media guide.